One of the major layers that Godin talks about is “Acknowledging the Lizard”. Essentially, we all have a voice in our head that, when we step outside of the standard, tells us that that what we are doing is not right and attempts to pull us back so that we will not be laughed at. To acknowledge that we have this voice is the first step to overcoming it. Failing was also an important pillar, because it is not the first thing people will think of when asked on how they can improve themselves. On the contrary however, failing teaches us what we should and should not do, and makes us better people for it. Finally, shipping stood out to me, because even if you fail in the process, getting an idea or product out and implementing it is essential to success.
The blog that we are putting together this quarter allows us to implement several of these layers. The three most important to me, acknowledging the Lizard, failing, and shipping, are implemented in the creation of this blog, and allows us to learn more about the creative process.
First, acknowledging the lizard comes into play because, when dealing with the media industry (or anything media related), we need to learn how to think outside the box; to think of new ideas and create new things that spark new interests. If knew ideas were not constantly being thought of, the media industry would have died before it even got started. By acknowledging the lizard, we help ourselves to not be afraid to try new things, to share new ideas or interpretations. That is essentially what our blog is about, sharing ideas and interpretations. No two blogs are the same because everyone interprets things differently, and therefore we must silence the lizard so that we may fearlessly share these ideas and interpretations.
Without the ability to ship our ideas, there would be no purpose to the blog. The fact that it is now accessible, that our ideas are accessible to anyone connected to the internet, gives the blog purpose and therefore allows us to ship our thoughts and ideas to anyone on the web. It also allows us to build a portfolio of sorts to “ship”, or share with potential employers the way we look at the creative process. This puts us ahead of the curve, because like the article said, those who are shipping their ideas or products are so much farther ahead than those who are not. Those who believe that earning a degree is enough for a job and have nothing to show for their ability are simply out of luck.
Finally, while not as much a factor as the others, failing to understand an idea on the blog allows us a safe place to learn from those mistakes. As opposed to the real world, failing at an important job might mean serious consequences that could result in the loosing of that job. With the blogs this is not the case, and it allows us to actually change and manipulate what we have written if we learn that it is actually incorrect. Essentially, the blogs are a way to share what we know, interpret what we see, and fix where we fail.
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